Ghanaian singer King Promise has opened up about the advice he received from various individuals to boycott the VGMA (Vodafone Ghana Music Awards) due to not winning an award despite multiple nominations.
However, he emphasized that he creates music from a special place and not for the sake of awards. The absence of an award does not deter him from pursuing his passion, which is making good music.
The credibility of the awards came into question, leading to discussions within the industry about the need for reform and change. While King Promise acknowledged and respected the opinions of those suggesting a boycott, he recognized that he had the power to make his own choices and shape his own path in the music industry.
After experiencing disappointment year after year, going home empty-handed, King Promise finally achieved success at the recent 24VGMA’s. He won the coveted awards for “Best Afrobeats/Afropop Artiste” and “Album of the Year,” surpassing strong competition from artists such as Camidoh, Gyakie, Kidi, Wendy Shay, and Kelvyn Boy. This long-awaited recognition reinforced his belief in his higher calling, which is to remain steadfast in music production.
King Promise expressed his unwavering commitment, stating, “I always keep going regardless. I feel like I have a higher calling than just letting things affect me because many people listen to me. My music brings joy into their lives, puts a smile on their faces, and uplifts them when they are down. That is like a higher calling. Even in the years when I didn’t win at VGMA, I kept pushing and releasing music. It’s funny because whenever such things happen, I always come back with a hit.”
He further emphasized that he is not swayed by critics or their opinions, but rather focuses on his music career and the impact he can make through his songs.